5 Marketing Tips To Turn Website Traffic Into Leads

 5 MARKETING TIPS TO TURN WEBSITE TRAFFIC INTO LEADS (FOR CMOS ONLY)

This is the time of year when many CMOs and Marketing VPs look back on their strategic marketing planning from last year and start thinking about what they’ll do differently in 2016. As one of them, you might be asking yourself several of these questions:

·         Are we capturing enough sales opportunities from our website traffic?

·         Is it wise to spend our money on marketing tactics like cold calling, direct mail and pay-per-click advertising?

·         How could we generate a better return on our marketing investment this time next year?

·         What new tactics might be available to us that we're not yet using?

The answer to these questions lies first in one fundamental shift: Buyer behavior has changed, and in 2016, those changes are only more pronounced. Visitors aren’t looking for information all about you – they’re looking for content that helps them solve their pains and problems.

In order to convert those website visitors into customers, you need an inbound marketing strategy that focuses on those pains and problems.

Here are five inbound marketing tips to increase your website’s lead generation in 2016:

1. Strategy Before Tactics

Before executing a bunch of individual tactics, strategize your inbound marketing approach. Plan how to integrate inbound marketing into your website design, content marketing, conversion tactics, social media and other digital marketing in a direct attempt to convert visitors into leads. The goal is to create one cohesive strategy across all of your marketing channels.

2. Target Specific Personas

Businesses do business with people, not demographic profiles of your best prospects. Your marketing approach must target specific buyer personas and direct precise, pain-solving content toward each of those people to get them to emotionally connect with your message. The right message also repels the prospects you don’t want to do business with, so you don’t waste your time or budget on anyone not matching those specific profiles.

3. Content Is King

Teach customers, don’t just sell to them. Offer content like blog posts, free reports, e-books, whitepapers, infographics and webinars that answer your targets’ most frequently asked questions. Help them solve their biggest challenges. The right content marketing puts your company in the position of thought leader, problem solver and advisor.

4. Gate Good Content

Don’t give your best content away. Require prospects to exchange their email addresses or contact information for your more informative or valuable pieces of content. In your free content, direct users toward your gated, lead-generating pieces with compelling calls-to-action.

5. Nurture Leads Through Email

Don’t spam or abuse the growing email list you've generated from new content downloads. Instead, send content-rich, thought-provoking lead nurturing emails to your prospects to drive them back to your website. You don’t know what content works best for each buyer, so mix it up: videos in one email, blog posts in the next, website page links in the third email and so on.

For CMOs and Marketing VPs in 2016, your strategic marketing needs to be more accountable than ever for how it generates leads, closes sales and justifies a return on your marketing investment. With the right inbound marketing strategy and tactics, your marketing efforts meet those standards and achieve your goals, making 2016 the best year yet for your business.

Start Today Tip: Don’t wait for your competitors to start an inbound marketing program before you start yours. Integrate an inbound marketing strategy into your marketing efforts today – start strategizing around personas, creating content, generating leads and measuring your marketing investment in real-time. The sooner you start, the sooner you’ll see tremendous results for your corporation in 2016.

We gave you a few tips in this blog, but there are five more inbound marketing tips to consider as a CMO or Marketing VP. Click below to download your free tip sheet, 10 Inbound Marketing Strategies To Turn Website Traffic Into Leads, and start generating marketing results for your business today.

The 7 wAY To Drive Leads To your Product by using Free Traffic website 2016

An abundance of self-proclaimed “experts” out there promise they know the secret of driving traffic to your website.  However, increasing your website traffic is not rocket science and doesn’t have to be complicated or difficult.  While you do have to invest time and resources to achieve quality results, the mystery of Internet marketing is yours to solve. Here are seven easy and effective ways to drive more quality traffic to your website.

1. Create more content for your website

Content doesn’t just mean the words on the pages of your site. Content can take the form of blog posts, free how-to guides, whitepapers with industry insights and facts, ebooks to educate your audience, and more.  It empowers visitors with helpful information to make them feel comfortable turning to you for advice when they are ready to become a customer. But remember, writing one blog post won’t send thousands of people to your website overnight. Research shows that it takes about 20 quality blog posts published on a regular basis to start seeing a significant increase in lead activity.

2. Write better content for your website

When it comes to content, quality over quantity is key.  Quality matters, period.  Too many companies have fallen victim to SEO schemes that preach, “more is better” when it comes to content. While continually producing content is essential, quality is most important.  If you create informative content on your area of expertise, search engines and customers will reward you. Stumped for content ideas?

·         Keep a notepad by your phone and write down questions customers have. Answer them on your website or blog.

·         Look in your email inbox for the most common questions from customers, or your Sent folder for your answers to their questions.

·         Think about the topics your customer service team fields the most and make sure your website content answers these questions.

You don’t have to be an authority on content strategy, search engine optimization or writing for the web to create informative and interesting content that shows your knowledge and industry expertise.

3. Add video to your content strategy

Chances are that you have a video camera on your phone, tablet or computer.  Just like written content (see above), you can inform and educate your audience via video.  People love personal interaction and video is a great chance for people to get to know you better. YouTube is one of the top search engines that people use to find information. Not only do they search, but they also share. You can easily add video to your website and YouTube channel to generate traffic and gain leads. Here are a few ideas for creating video content:

·         Take video of your office and facility

·         Show how your products are made and create demos

·         Conduct interviews with your staff

·         Explain one of your products or services

·         Get video testimonials from your customers

4.  Share content on social media

Of course it’s important to create content, but it doesn’t do a lot of good if nobody sees it. Having the right distribution channels is essential. As you create new content on your site, share it across all of your social media channels. As you share your blogs, new offers, videos and more, you’ll connect with prospects who can turn into leads.

Think social media can’t generate leads for your business? We’ve discussed at length how we were skeptics and changed our tune.  It’s one of our top new business lead sources!

Not sure what to say?  Create a social media editorial calendar to keep the conversation going and ensure content is produced consistently.  Content is meant to be re-purposed, so don’t be afraid to re-phrase a social message and post it again at a later date.

5. Evaluate every web page for good SEO

Every page of your site is a potential entry point for a lead if it’s optimized correctly. Treat each page as an opportunity to speak direct to a specific person using a targeted keyword phrase. To find relevant keywords, start with Google’s Keyword Planner.  Once you decide your keyword phrases, incorporate them properly within the meta tags and on-page content.  A simple one-two-three plan is to make sure the keyword phrase is included in:

·         Page <title> tag

·         meta description (to increase click rate, not necessarily to improve ranking)

·         H1 tag

If you aren’t sure how to do this technical stuff, then simply include a keyword in your blog or page title and once or twice inside the copy of the blog/page.

6. Comment on industry blogs

Sharing your expertise on other blogs not only shows that you’re an industry thought leader, but can also drive traffic to your website.

As you read daily/weekly industry blogs, comment on at least one a week. Commenting allows you to offer your professional insight and add something of value to the conversation.

Sometimes, you can include a direct link back to your website for valuable “link juice” that search engines love. Some blog comment tools like Disqus also include a link to your most recent blog post. So, always use your real name and offer as much information as possible to improve your digital footprint.

7. Pay for search engine rankings

Paid search tools like Google Adwords, Bing ads and Facebook ads are also a viable option when used in conjunction with organic content creation.  The downside is that paid search can be very expensive and time consuming if you don’t know how to manage it.  But, most paid search tools have valuable statistical analysis and budget setting so you can monitor and adjust along the way.

Having a website is not enough to make the leads roll in. You have to pull people in with quality, original content that answers their most pressing questions about your product or service. To learn more about Internet marketing and continue to demystify the options.