jeudi 12 mai 2016

THE BEST INTERNET MARKETING & WEB DESIGN BLOGS OF 2015

2015 was a great year for internet marketing and web design. We saw the rise of content marketing and mobile design, and the decline of Facebook reach and un-friendly user interfaces.

As we prepare for the New Year, we’re taking a look back at the best internet marketing and web design blogs of 2015.

BEST INTERNET MARKETING & WEB DESIGN BLOGS OF 2015

Here are the best blogs of 2015, according to our readers:

About The Author

Lauren Curatola is the Marketing Communications Manager at TheeDesign, a Raleigh based full-service web design and internet marketing company. She helps clients plan and implement well rounded internet marketing plans. Call her at 919-341-8901 to schedule a free, no obligation consultation.

Who Tweeted My Article? Archive Your Promoters in Excel and Google Spreadsheet

If you have a solid content marketing asset to publish, you’d better use lots of great tools to promote your piece as well as to monitor those helping you promote it.

If you archive all the tweets sharing your content, you’ll be able to identify your most powerful (and successful) promoters: These are your first targets to reach out to further build the relationship and turn them into your brand ambassadors.

Thanks to their advanced searching, sorting and filtering capabilities, spreadsheets (Excel and Google Spreadsheets) make the most sense for creating that Twitter archive.

Here are the three tools to capture tweets that include your asset URL (or any article from your domain) to archive your promoters in Excel and / or Google spreadsheets:

1. Postreach

Postreach is a new web-based app with some astounding functionality. Just provide your URL and the app will fetch and analyze all the recent tweets, show you the influencers interacting with your content, identify most active days when your article was shared and let you export all the tweets into an Excel:

The best part is that it will fetch and export tweets and retweets allowing you an easy Excel export.

The columns:

Tweet text
Tweet type (tweet, retweet)
Number of retweets
Date
Username
Full name
Verified status
User bio
Number of followers and following

2. Twitter Archiver

Twitter Archiver is a Google Sheets Addon that lets you export and archive Twitter search results in a Google Spreadsheet (which you can easily export into an Excel file). Spreadsheets let you search, sort, and share your data with your team.

First install the addon by clicking “Free” button and authenticate your Twitter account. You’ll be presented with the search options:

Now, just copy-paste the URL you want to track or your site domain and let it run:. The addon will search and archive 100 tweets. It will then search Twitter every hour for new tweets.

The columns:

Date of the tweet
The linked username
Full name
The tweet text
The app the tweet was published with
The number of followers of the user
How many times each tweet was retweeted and favorite
Whether the user was verified
Location of the user
The full bio of the user

Bonus: Zapier

If you are a Zapier user, you can create a more customizable spreadsheet using a Zapier app. It may also be a better option for those who are careful about authenticating Twitter with too many apps, so if you are already using Zapier, you will feel safer using it.

Not only can you save the tweet URL, body, date and time, but also the author’s name, handle, follower count, location and more.

The only drawback of Zapier is that it will only archive new tweets (I couldn’t find the way to force it to export already existing tweets from the search results)

First, you’ll need to set the search parameters (in our case, that would be your Article URL) and then connect this Twitter search to a Google Spreadsheet.

To use Google spreadsheets on Zapier, follow these steps.

Create a new Google spreadsheet and give it a name
In the first row, add the column headers you want to use. For this Zap, you can start off with these column headers*:
- User Name
- Name
- Tweet Text
- Link

The columns: As many as you choose to include. Zapier can fetch pretty much anything from Twitter API. You can use plenty of columns. If you are into local business, for example, you can archive the location of each Twitter user who tweeted your URL!

Here’s what it looks like in my test spreadsheet:

samedi 7 mai 2016

5 Marketing Tips To Turn Website Traffic Into Leads

5 MARKETING TIPS TO TURN WEBSITE TRAFFIC INTO LEADS (FOR CMOS ONLY)

This is the time of year when many CMOs and Marketing VPs look back on their strategic marketing planning from last year and start thinking about what they’ll do differently in 2016. As one of them, you might be asking yourself several of these questions:

· Are we capturing enough sales opportunities from our website traffic?

· Is it wise to spend our money on marketing tactics like cold calling, direct mail and pay-per-click advertising?

· How could we generate a better return on our marketing investment this time next year?

· What new tactics might be available to us that we're not yet using?

The answer to these questions lies first in one fundamental shift: Buyer behavior has changed, and in 2016, those changes are only more pronounced. Visitors aren’t looking for information all about you – they’re looking for content that helps them solve their pains and problems.

In order to convert those website visitors into customers, you need an inbound marketing strategy that focuses on those pains and problems.

Here are five inbound marketing tips to increase your website’s lead generation in 2016:

1. Strategy Before Tactics

Before executing a bunch of individual tactics, strategize your inbound marketing approach. Plan how to integrate inbound marketing into your website design, content marketing, conversion tactics, social media and other digital marketing in a direct attempt to convert visitors into leads. The goal is to create one cohesive strategy across all of your marketing channels.

2. Target Specific Personas

Businesses do business with people, not demographic profiles of your best prospects. Your marketing approach must target specific buyer personas and direct precise, pain-solving content toward each of those people to get them to emotionally connect with your message. The right message also repels the prospects you don’t want to do business with, so you don’t waste your time or budget on anyone not matching those specific profiles.

3. Content Is King

Teach customers, don’t just sell to them. Offer content like blog posts, free reports, e-books, whitepapers, infographics and webinars that answer your targets’ most frequently asked questions. Help them solve their biggest challenges. The right content marketing puts your company in the position of thought leader, problem solver and advisor.

4. Gate Good Content

Don’t give your best content away. Require prospects to exchange their email addresses or contact information for your more informative or valuable pieces of content. In your free content, direct users toward your gated, lead-generating pieces with compelling calls-to-action.

5. Nurture Leads Through Email

Don’t spam or abuse the growing email list you've generated from new content downloads. Instead, send content-rich, thought-provoking lead nurturing emails to your prospects to drive them back to your website. You don’t know what content works best for each buyer, so mix it up: videos in one email, blog posts in the next, website page links in the third email and so on.

For CMOs and Marketing VPs in 2016, your strategic marketing needs to be more accountable than ever for how it generates leads, closes sales and justifies a return on your marketing investment. With the right inbound marketing strategy and tactics, your marketing efforts meet those standards and achieve your goals, making 2016 the best year yet for your business.

Start Today Tip: Don’t wait for your competitors to start an inbound marketing program before you start yours. Integrate an inbound marketing strategy into your marketing efforts today – start strategizing around personas, creating content, generating leads and measuring your marketing investment in real-time. The sooner you start, the sooner you’ll see tremendous results for your corporation in 2016.

We gave you a few tips in this blog, but there are five more inbound marketing tips to consider as a CMO or Marketing VP. Click below to download your free tip sheet, 10 Inbound Marketing Strategies To Turn Website Traffic Into Leads, and start generating marketing results for your business today.

samedi 9 avril 2016

The 7 wAY To Drive Leads To your Product by using Free Traffic website 2016

An abundance of self-proclaimed “experts” out there promise they know the secret of driving traffic to your website. However, increasing your website traffic is not rocket science and doesn’t have to be complicated or difficult. While you do have to invest time and resources to achieve quality results, the mystery of Internet marketing is yours to solve. Here are seven easy and effective ways to drive more quality traffic to your website.

1. Create more content for your website

Content doesn’t just mean the words on the pages of your site. Content can take the form of blog posts, free how-to guides, whitepapers with industry insights and facts, ebooks to educate your audience, and more. It empowers visitors with helpful information to make them feel comfortable turning to you for advice when they are ready to become a customer. But remember, writing one blog post won’t send thousands of people to your website overnight. Research shows that it takes about 20 quality blog posts published on a regular basis to start seeing a significant increase in lead activity.

2. Write better content for your website

When it comes to content, quality over quantity is key. Quality matters, period. Too many companies have fallen victim to SEO schemes that preach, “more is better” when it comes to content. While continually producing content is essential, quality is most important. If you create informative content on your area of expertise, search engines and customers will reward you. Stumped for content ideas?

· Keep a notepad by your phone and write down questions customers have. Answer them on your website or blog.

· Look in your email inbox for the most common questions from customers, or your Sent folder for your answers to their questions.

· Think about the topics your customer service team fields the most and make sure your website content answers these questions.

You don’t have to be an authority on content strategy, search engine optimization or writing for the web to create informative and interesting content that shows your knowledge and industry expertise.

3. Add video to your content strategy

Chances are that you have a video camera on your phone, tablet or computer. Just like written content (see above), you can inform and educate your audience via video. People love personal interaction and video is a great chance for people to get to know you better. YouTube is one of the top search engines that people use to find information. Not only do they search, but they also share. You can easily add video to your website and YouTube channel to generate traffic and gain leads. Here are a few ideas for creating video content:

· Take video of your office and facility

· Show how your products are made and create demos

· Conduct interviews with your staff

· Explain one of your products or services

· Get video testimonials from your customers

4. Share content on social media

Of course it’s important to create content, but it doesn’t do a lot of good if nobody sees it. Having the right distribution channels is essential. As you create new content on your site, share it across all of your social media channels. As you share your blogs, new offers, videos and more, you’ll connect with prospects who can turn into leads.

Think social media can’t generate leads for your business? We’ve discussed at length how we were skeptics and changed our tune. It’s one of our top new business lead sources!

Not sure what to say? Create a social media editorial calendar to keep the conversation going and ensure content is produced consistently. Content is meant to be re-purposed, so don’t be afraid to re-phrase a social message and post it again at a later date.

5. Evaluate every web page for good SEO

Every page of your site is a potential entry point for a lead if it’s optimized correctly. Treat each page as an opportunity to speak direct to a specific person using a targeted keyword phrase. To find relevant keywords, start with Google’s Keyword Planner. Once you decide your keyword phrases, incorporate them properly within the meta tags and on-page content. A simple one-two-three plan is to make sure the keyword phrase is included in:

· Page <title> tag

· meta description (to increase click rate, not necessarily to improve ranking)

· H1 tag

If you aren’t sure how to do this technical stuff, then simply include a keyword in your blog or page title and once or twice inside the copy of the blog/page.

6. Comment on industry blogs

Sharing your expertise on other blogs not only shows that you’re an industry thought leader, but can also drive traffic to your website.

As you read daily/weekly industry blogs, comment on at least one a week. Commenting allows you to offer your professional insight and add something of value to the conversation.

Sometimes, you can include a direct link back to your website for valuable “link juice” that search engines love. Some blog comment tools like Disqus also include a link to your most recent blog post. So, always use your real name and offer as much information as possible to improve your digital footprint.

7. Pay for search engine rankings

Paid search tools like Google Adwords, Bing ads and Facebook ads are also a viable option when used in conjunction with organic content creation. The downside is that paid search can be very expensive and time consuming if you don’t know how to manage it. But, most paid search tools have valuable statistical analysis and budget setting so you can monitor and adjust along the way.

Having a website is not enough to make the leads roll in. You have to pull people in with quality, original content that answers their most pressing questions about your product or service. To learn more about Internet marketing and continue to demystify the options.

mardi 29 décembre 2015

Top 10 Ways to Get Traffic FOR FREE

Getting traffic is one of the most important tasks for any web master. What is more, you can't get traffic once and then just reap the benefits. Getting traffic is an ongoing task and you must be constantly doing it, if you want to get traffic and keep it. Here are some of the ways to get traffic for free:

1-Optimize your site for search engines.

Search engines have always been a major way to get traffic for free. That is why you need to do your homework and optimize your site so that it ranks well for the keywords you target. SEO is still the most powerful way to get traffic for free and you really need to invest some time and efforts in the optimization of your site. SEO is not that difficult and if you want to get familiar with it in a nutshell, check our SEO Tutorial. If you are too busy for that, you can start with the 15 Minute SEO article.

2-Frequently update the contents of your site. .

If you expected some shocking secrets revealed, you might be a bit disappointed. One of the first steps in getting traffic for free is trivial but vital – get great content and frequently update it. In terms of SEO, content is king. If your content is good and frequently updated you will not only build a loyal audience of recurring visitors, who will often come to see what is new, but search engines will also love your site.

Get Access To The Website HERE

3-Take advantage of social bookmarking sites.

Social bookmarking sites (especially the most popular among them) are another powerful way to get traffic for free. If you want to learn how to do it, check the How to get Traffic from Social Bookmarking sites article, where we have explained what to do if you want to get free traffic from sites such as Digg, Delicious, etc.

4-Use your Twitter and Facebook accounts.

Social networks are also a way to get traffic for free. If you are popular on networks, such as Twitter orFacebook, the traffic you get from there can easily surpass the traffic from Google and the other search engines. It is true that building a large network of targeted followers on Twitter and supporters on Facebook takes a lot of time and effort but generally the result is worth.

5-Get links with other sites in your niche.

Another way to get traffic for free is from other sites in your niche. Getting links with other sites in your niche is also good for SEO, especially if you manage to get links without the famous nofollow attribute. But even if the links are nofollow (i.e. they are useless for SEO), they still help to get traffic to your site. If you manage to put your link in a visible place on a site with high volumes of traffic, you can get thousands of hits from this link alone. If you need list of sites within your niche where you could get backlinks from, check the Backlink Buildertool. However, be careful if you exchange links because linking to bad neighbors can do you a lot of harm.

6-Use any chance to promote your site for free.

Free promotion is always welcome, so don't neglect it. There are many ways to promote your site for free and some of the most popular ones include free classified ads, submissions to directories, inclusion in various listings, etc. It is true that not all free ways to promote your site work well but if you select the right places to promote your site for free, this can also result in tons of traffic.

7Create a free product or service.

Content drives most traffic when you offer something useful. There are many types of useful content you can create and they largely depend on the niche of your site. You can have articles with tons of advice, or short tips but one of the most powerful ways to get traffic is to create a free product or service. When this product or service gets popular and people start visiting your site, chances are that they will visit the other sections of the site as well.

8-Use viral content.

Free products and services are great for getting free traffic to your site and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article or an image.

9-Use offline promotion.

Offline promotion is frequently forgotten but it is also a way to get traffic for free. Yes, computers are everywhere and many people spend more time online than offline but still life hasn't moved completely on the Web. Offline promotion is also very powerful and if you know how to use it, this can also bring you many visitors. Some of the traditional offline ways to promote your site include printing its URL on your company's business cards and souvenirs or sticking it on your company vehicles. You can also start selling T-shirts and other merchandise with your logo and this way make your brand more popular.

10-Include your URL in your signature.

URLs in forum signatures are also a way to get traffic for free. There are forums, which get millions of visitors a day and if you are a popular user on such a forum, you can use this to get traffic to your site. When you post on forums and people like your posts, they tend to click the link to your site on your signature to learn more about you. In rare cases you might be able to post a deep link (i.e. a link to an internal page of the site) rather than a link to your homepage and this is also a way to focus attention to a particular page. Unfortunately, deep links are rarely allowed.

Getting traffic for free is a vast topic and it is not possible to list all the ways to do it. However, if you know the most important ways – i.e. the ways we discussed in this article and you apply them properly, it is guaranteed that you will be able to get lots of traffic for free

FREE TRAFFIC TO YOUR WEBSITE HERE

dimanche 27 décembre 2015

Take Surveys For Cash - Make Money Working From Home

The online market is a very profitable industry. According to experts, 38% of researchers and companies give their time and energy in garnering researches about online marketing. And this is no surprise. It is a one way of accessing a large market where it is very easy to categorize people by their demographics, lifestyle and the like. Due to the fact that there is such market in here, it is a great way to start working at the very comforts of your home.

The online market provides several opportunities to people who want to work at their home. Various websites offer different services where you can make money. One of the most productive services the online market has to offer is paid online surveys. People who are tired of going to work resort to jobs such as surveys for money. When you Google the phrase "online market survey opportunities", almost 6 million results pop out. Surveys for money are popular among people. In fact, millions are currently doing it. And now, you can easily start with answering surveys for money. Below are three easy steps in making money through paid online surveys.

The first step in making money through service is to look for survey companies, which are accepting new panelists. One good way of looking for these companies is through search engines. Type phrases like "online paid surveys" and there are sure to be great options. The companies you should work for are companies that have good reputation for paying online surveys. Some of the popular sites for online survey are Synovate, American Consumer Opinion, Survey Spot, Sendearnings and many more. With these companies, you can make money and you may even find the surveys of your interest. The average pay you can get is $3 to $5 for each survey. Always take note that not all these surveys pay money for you to answer them. However, once you get through several surveys, there would be more probability for you to get money.

Survery For Cash Website From Here

The next step that you should take in making money through surveys is to watch out for e-mails that would be sent to you by the company you are working for. Usually, the company sends an e-mail every to weeks, inviting you to participate in their surveys. When you find a website that you want to work for, you log in to that website and then you take the survey. The usual questions they ask you at first are demographic selectors such as you age, gender, average household income, number of people in your house, etc. When you answer these questions, they will then be categorized according to what you answered. The surveys you might answer are about products or specific buying habits. When you qualify, they will let you go on with the survey. It usually takes about 10 minutes and asks about your different spending and buying habits and things related to that.

The last step is to complete the survey. They are very simple and take no effort in completing. The usual time it takes a person to complete the survey is 15 minutes. The pay and frequency may depend on the website you are working for.

These are the three easy steps in answering surveys for money. Now, you do not need to get up from your bed. All you need is your personal computer and a website that pays you for answering surveys. Start your Paid Survey Adventure with Ultimate Online Paid Surveys

mardi 22 décembre 2015

Paid Surveys at Home Reviews – Legit or Scam?

Paid Surveys at Home Reviews –

Paid Surveys at Home is a website that promises to connect you with the highest paying market research companies available. For just $68.00 – or $34.00 with their temporary 50% off coupon – you can be connected to over 450 online survey companies, and over 300 additional work at home opportunities.

Paid Surveys at Home says that their members make between $5 and $75 for completing surveys, and up to $150 an hour for participating in focus groups. They also sign their members up for phone surveys, which they claim can pay as much as $120 an hour.

But is Paid-Surveys-at-Home Legit?

Well, Paid Surveys at Home breaks both rules that most people use to determine whether or not a paid survey company is legit. First, it quotes rarely seen and hard to believe earnings for survey completion. Second, it charges you a fee to get access to the surveys.

Paid Survery Website

Completing paid surveys, or doing online market research in general, is a well documented work at home opportunity. The general rule of thumb is that it does not pay much at all, but it is an easy, stress free way to make some extra money each month.

The earnings that Paid Surveys at Home is quoting are hard to believe. Most well respected market research companies pay $5-$10 for survey completion at their highest end; most surveys pay closer to $1-$2. And considering that these smaller surveys generally take 5 to 10 minutes to complete, that’s not ridiculous.

Also, market research companies are completely free to join. Paid Surveys at Home is charging you because they compiled a list of major survey companies. However, lots of websites have lists of well respected, paid survey companies, that you can have for free. Reviewopedia has one on the Make Money Taking Surveys page. And signing up with each company is free.

Another issue with Paid Surveys at Home that you should be wary of, is their offer of “300 additional work at home opportunities.” This generally means that they are going to give your email address to their partners, who will likely inundate your email box with “special offers” and “once in a lifetime deals.”

If you have already signed up with this company and are unhappy with what you’ve received, Paid Surveys at Home is a Clickbank product, and Clickbank offers a 60 day, no questions asked refund if you are interested.

If you're at Reviewopedia.com because you're looking for a way to make money online then check out our article "7 Ways to Make Money Online" - methods that anyone can use to earn an income from home.

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